A Profit First business is, for the most part, debt free. While there are some notable exceptions the general principle is “accumulate cash rather than borrow”. At Panic Atax we refer to the process of stopping all debt as The Debt Freeze *cue a chilling wind*. Why is...

The Profit First system starts with opening a series of bank accounts. An endless number of bank accounts to manage is certainly not a great approach so it’s important that we open the right accounts. Failing to get this step right will result in the system being...

We have all been to small business networking events where particular individuals like to tell everyone how much money they are making. “The business is going great! We’ve grown from a $500,000 business last year to a $5,000,000 business this year”. You leave the...

Situations in which you are forced to examine the validity of your own decisions are innately uncomfortable for human beings. Cognitive Dissonance ensues and only once we have confirmed our decision, or corrected our error, can we return to a state of comfort. Now,...